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Written by Administrator
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Saturday, 16 August 2008 |
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tickets for this game will be given out on the friday the 29th between 19:30 21:00 |
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Written by Administrator
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Friday, 25 July 2008 |
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The committee & members would like to congratulate Jim & Ann Donnachie on there recent wedding the first member to have his reception in the club and also to Martin & Gillian Mullan two of our barstaff who also tied the knot. |
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Written by Administrator
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Wednesday, 02 July 2008 |
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The new £125million TV deal struck with Setanta will allow the majority of clubs in the SPL to channel extra resources into their respective player pools.But Celtic will not have to re-tune. While the relevant increase in their income is welcome, it is also relatively modest.
They already earn more from the current Setanta TV deal than any of the other club, courtesy of an agreement struck which recognised the fact they are the big draw.And the fact they almost always finish in the top two also guarantees they come out tops in the portion of the share out which is based on league performances over a a season.
However, it still amounts to around £1.5m to £2m a season which should, in theory, double under the terms of the deal which will kick off in 2010 and run until 2014.
When you consider Celtic have a turnover of more than £70m, it is a small proportion of their earning power and does very little to bridge the gulf between what clubs this side of the border can accrue from TV deals and the richer pickings enjoyed in England.
Even teams finishing in bottom positions in the Premiership are handed a cheque worth TEN times what Celtic or Rangers could hope to see.
Which makes it imperative that income generated from other sources continues to bankroll the ambitions of everyone at Parkhead.It is a 52-weeks-of-the-year challenge which has been met successfully by chief executive Peter Lawwell and his team.
The new Commercial Director, Adrian Filby - appointed last week to replace the outgoing David Thomson - will have been left in no doubt it is imperative he hits the ground running and maintains the cash flow.
The major contracts with shirt sponsors Carling and kit manufacturers Nike are worth their weight in gold to the club, Nike's garnering £5m a season in each of the five years of its duration.By definition, these shirt-related deals are high profile. But there are several more every bit as important to the club and which they fight hard to retain and repeat.
To this end, the success of the team is crucial. Winning the SPL and qualifying for the Champions League not only derives direct income, but also brings performance-related bonuses from sponsors and makes the brand attractive.This, in turn, helps attract the sort of invitations which ensure Celtic's name remains in the shop window.
A lucrative trip to Japan - where the Naka factor could have been maximised - mooted for the end of the season had to be abandoned when the domestic campaign ran over.
But over a month, Strachan's men will strut their stuff in the Algarve Tournament (playing Middlesbrough and Cardiff) to be staged just outside Faro, then the prestigious Rotterdam Tournament when Spurs and host club Feyenoord will help sharpen Celtic's skills, ahead of their SPL defence kicking off the following weekend.The balance is provide the kind of warm-up games Celtic need, while keeping the commercial juices flowing.
Strachan reckons going Dutch, in particular, will pay dividends and said of the chance to take part in such a high-profile event: "We're delighted to take part in the Rotterdam Tournament, an event which has established a great reputation."It will be a great test for us with the calibre of Feyenoord, Spurs and Borussia Dortmund taking part. It will also provide us with competitive football at an important time of the year."
And with both tournaments screened live on TV in this country, the fans will get the chance to see any new Bhoys attempt to find their feet.Not every signing will be of the multi-million pound variety as another important plank in the club's financial planning is to discover raw, young talent, knock off the rough edges and either get a return in terms of first-team appearances or by moving the player on.
Evander Sno, coincidentally a lad bought from Feyenoord for £80,000 two years ago, is a good example of this.The Dutch Under-21 has already played in Champions League games for Celtic, but is eager to get more game time and is itching to move on.
With Osasuna contemplating a £1.5m offer for Sno, and this alerting other clubs to his possible availability, the opportunity to cash in is tempting.The youth production line will continue to be fed through an investment in a scouting network which is spreading tentacles into the Americas, Eastern Europe, Asia and Australasia.
With the planned expansion of the Lennoxtown training centre and academy, the groundwork is being laid to capitalise on this rich seam of resource. One day - perhaps by the time the new Setanta deal begins - some of the kids drip-feeding into the system may be starring on TV.
But the money this coverage generates will remain only a fraction of what Celtic need to operate on the global stage which they crave |
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